Airline goes pink in support of Breast Cancer Awareness Month
Limited edition BRIC’S amenity kits are currently offered on all long-haul and ultra-long-haul flights throughout October
As part of the airline’s continuous support for Breast Cancer Awareness Month, Qatar Airways passengers are being offered an exclusive ‘Think Pink’ experience in the sky as well in Hamad International Airport (HIA) lounges, including custom-designed limited-edition BRIC’S amenity kits and pink-themed special menus.
Designed by Qatar Airways in collaboration with the stylish Italian luggage brand – BRIC’S, the limited-edition amenity kits are made from vegan leather and are offered in two different designs – a pink and white kit for female passengers, and a black kit for male passengers, both with the iconic breast cancer ribbon prints.
Each kit includes products from Italy’s Castello Monte Vibiano Vecchio, the environmentally friendly olive oil company, including lip balm, hydrating facial mist, and anti-ageing moisturiser in special limited edition ‘pink’ branding, said a Press note from Qatar Airways.
On flights departing from Doha, passengers travelling in First Class and Business Class are offered a refreshing pink mocktail, a special ‘Think Pink’ menu featuring a themed afternoon tea, and desserts featuring the iconic breast cancer ribbon made from sugar paste. Economy Class passengers are served an exclusive pink-themed cheesecake and offered the limited-edition breast cancer awareness amenity kit on select long-haul and ultra-long-haul flights.
Qatar Airways Group Chief Executive Akbar Al Baker, said, “We are dedicated to raising awareness for breast cancer. This month is a reminder of the challenges that members of our Qatar Airways family have had to face, and the importance of support we provide for those diagnosed and in recovery, as we fight together to overcome this disease.
“We value the health of our passengers and women world-wide, and are proud to demonstrate our commitment by raising awareness of the importance of self-assessment during our annual support for Breast Cancer Awareness Month.”
At HIA, passengers can indulge in a unique ‘Think Pink’ experience at both Al Safwa First Lounge and Al Mourjan Business Lounge, which consists of bespoke signature ‘Pink Berry’ mocktail, a ruby hot chocolate topped with pink marshmallows and a ‘pink themed’ afternoon tea assortment that includes delicious finger sandwiches, scones and pastries.